These 16 web design recommendations are for you if you want to lower your bounce rate.
If you have constant website traffic but are having trouble converting those visitors into customers, it’s possible that your bounce rate is the issue.
The rate at which website visitors “bounce off” before converting is referred to as the bounce rate.
The most significant part of any digital marketing approach should be your website.
As a result, a low bounce rate can render all of your other marketing efforts ineffective!
A high bounce rate can be caused by a variety of web design concerns, such as confusing web development options layouts, obsolete aesthetics, or even poor load times.
All of these issues, and more, will be addressed so that you can optimize your website to reduce bounce rates and increase conversions!
Consider employing one of our website design specialists to make these adjustments for you if you enjoy the following web design tips.
We have a proven track record as Atlanta’s top web design company.
1. Clean up your site to make it load faster.
The first of our web design suggestions for lowering your bounce rate is to make your site load faster.
We’ve all been there, let’s face it. Everyone has been frustrated by a website that simply did not load quickly enough.
We sometimes do this after only a few seconds of delay. Your website should load in three seconds or less.
You could be losing key consumers if you don’t!
The following web design tips will help you reduce your bounce rate and speed up your site’s load time:
Image files take up a lot of bandwidth, therefore truncate them.
So optimizing your image sizes is one of the simplest strategies to improve your website’s load time.
In many circumstances, you can reduce the size of image files to save bandwidth…
…without having any effect on how the photographs display on your site.
Remove any plugins you don’t use or need: your website must load all of your plugins every time someone visits it.
Having too many plugins can cause your page to load slowly.
All plugins that aren’t absolutely necessary should be removed or deactivated.
Reduce the size of your website’s code:
By deleting any and all extraneous characters from code, it can be “minified.”
This has been shown to significantly reduce website load times.
Choose a web host that suits your needs: not all web hosts are created equal.
If your current web host is slowing down your site, consider switching to one that guarantees faster load times!
It’s not a smart idea to go with the cheapest web host because a slow website might cost you a lot of money in the long run.
A good web host is unquestionably a wise investment!
According to studies, even a one-second delay in page load time might result in 11% fewer page visits.
Customer satisfaction is down 16 percent, while conversions are down 7 percent!
Similarly, 64% of online shoppers say that if an online store doesn’t load quickly enough, they will go somewhere else.
One of the finest and easiest web design strategies for lowering your bounce rate is to improve the load speed of your website.
2. Conversion-optimize your website.
When you optimize your website for conversions, you make it as easy as possible for users to navigate from the home page to the thank you page.
Any ambiguity along the path may lead potential clients to abandon your website. That’s something we’re sure you don’t want!
Improving your bounce rate can be as simple as mapping out the user path from the site to the endpoint of your major conversion goal.
Try it out for yourself, and enlist the assistance of others to ensure that going from point A to point B is as simple and straightforward as possible.
Making major conversion points big, bold, and above the fold are some web design principles that can help you optimize your site for conversions.
Of course, there is no such thing as a “fold” on a web page, but “above the fold” refers to the part of the screen where viewers do not need to scroll down.
A clear call to action should also be included on conversion buttons.
“Shop now,” “add to basket,” and “contact us” are all excellent calls to action. Too imprecise or abstract calls to action are never a good decision.
Your website visitors should be able to access what they want from your website with as few clicks as feasible.
Make it as easy as possible for users to get from your homepage to their purchasing cart if you have an e-commerce business like Shopify.
If you offer a service and want to generate more leads, make your lead box the most visible part of your website.
3. Use a visual hierarchy to organize your information.
The idea of improving your website with a strong aesthetic hierarchy goes hand in hand with the previous point regarding conversion optimization.
One of the most crucial web design advice we can offer is to make sure your website’s most important functions are also the most appealing.
Bold typefaces, large text sizes, and vibrant colors can all aid in the creation of a visual hierarchy.
Using clear visual signals to show website users what is more significant and what is less important on your website.
Want a quick way to see if your visual hierarchy is working? The squint test is a fun way to find out if you’re a good s
Squint and step back from your computer screen until the entire page is a blur.
The largest, boldest, and most colorful sections of the screen will be the only ones that stand out.
Are those the areas you want people to concentrate on? You’re on the right track if you responded yes!
Is your website equipped with a blog? Is it true that every blog has a social share button? If that’s the case, the following site design advice is for you!
Every blog article on your website should have a corner button that allows users to…
…publish your blog posts on social media without ever leaving your website.
This helps to raise brand awareness while also lowering your bounce rate.
After all, you don’t want a reader to be so taken with your blog that they click away from your site to share an article and never convert!
Having social share buttons on your site also serves as a reminder to users that they can share your content.
People who might not have considered it otherwise are encouraged. The more social media links that direct users to your website, the better!
4. Make good use of color.
What people can’t see, they can’t read. They won’t read anything they can barely see.
Always make sure your website’s text is a different color than the background.
There’s a reason why black writing on white paper appears in 99 percent of books. It’s simple to understand.
Playing with color is OK and encouraged, but be sure the colors you choose complement one other.
Nobody likes to read a brilliant blue font on a lime green backdrop because the contrast is insufficient and the text is difficult to read.
Similarly, a lime green backdrop with a hot pink typeface will not work; there is simply too much contrast and can strain users’ eyes.
Use colors that are complementary to one another and contrast just enough to make reading easy.
Don’t just choose a hue because it’s your favorite. Instead, keep your audience in mind at all times.
Because each color evokes a different emotion, it’s important to understand color psychology. Also, check to see if the color matches your brand.
The colors of the CTA must also stand out from the rest of the design.
5. Use sans serif fonts.
Serif fonts, such as Times New Roman, contain little flourishes at the ends of their letters.
Fonts without flourishes, such as Helvetica and Arial, are known as sans serif fonts.
When it comes to website design, sans serif fonts are frequently preferred because they are easier to read.
Serif typefaces are more beautiful and exciting, but they should only be used for headlines and branding.
To optimize the readability of your website, body text should always be sans serif.
People will stay on your site longer if your material is easy to read, which will increase your time on site stats.
Another of our finest web design advice, when it comes to fonts, is to keep your site to just two or three different types.
When you use too many various typefaces, it might become confusing, fragmented, and even messy.
6. Include a frequently asked questions section.
Having a page dedicated to answering frequently asked questions on your website can be really beneficial to your visitors.
The FAQ is likely to be the first place they look if they have a burning query.
They may feel frustrated and leave your site if you don’t have a FAQ page or if they can’t find the answer to their question.
Not only should you have a FAQ website, but you should also keep it up to date when new inquiries about your business arise.
FAQ pages can help boost search engine results and streamline site navigation in addition to giving value to your website visitors.
7. Make use of white space.
The blank regions of a web page between text and images are referred to as white space, also known as negative space.
Although it may not appear to be much, white space is an extremely significant design element.
The utilization of white space effectively can make a significant impact in the readability of your website.
If your website is overburdened with multimedia.
Users are more likely to leave your site without completing your targeted call to action if they are distracted from key conversion points.
White space might help you improve your bounce rate by streamlining your site.
8. Use eye-catching, one-of-a-kind photos.
While white space is important, having too many photos on a website can cause consumers to become distracted or overwhelmed.
Take some time to improve the quality of the photographs you already have on your site.
Investing in high-quality product photography will pay off in the long run.
Blurry or low-resolution photographs might come out as unprofessional, and they could cost you a key consumer.
Don’t worry if you don’t have any custom images.
Stock photography has progressed significantly, and many of today’s free stock photographs are no longer as corny as they once were.
Using a few high-quality photographs instead of dozens of low-quality images to decorate your website is a far better option.
Include a contact page on your website.
Many business owners cram their contact information into the website’s footer without giving it much thought.
That’s a huge blunder! One of the most significant pages on your entire website is your contact page.
If a potential consumer has a query that isn’t answered on your website, they can contact you through the contact page.
If consumers can’t discover an easy way to contact you through your website, they’re more likely to go to a competitor’s.
Make sure your contact page is more than just a list of details or a form to fill out.
This page should serve as an opportunity for you to explain why visitors should contact you and how you can assist them.
As many different sorts of contact information as feasible should also be included.
Because everyone has different tastes, simply listing a phone number may disqualify certain people.
9. Make your design mobile-friendly.
In today’s world, mobile devices account for more than half of all website traffic.
As mobile devices grow more common, that percentage is only projected to rise.
If your website’s design isn’t mobile-friendly, you’re missing out on a significant portion of the market!
You should never have to guess what visitors to your mobile website view when they’re on the go.
When you choose a responsive layout for your website, it ensures that the layout adapts to the device being used to see it.
Mobile users are more likely to bounce if your website’s layout isn’t responsive, because…
…the webpage they see may be disorganized, cut off, or otherwise unpleasant.
10. Include a blog.
This one is for you if you’re seeking for more web design advice on what you should and shouldn’t put on your site.
A blog isn’t required for all websites, but if you don’t already have one, you should seriously consider getting one.
Not only does writing a blog on a regular basis improve your SEO prospects.
They can, however, provide a lot of value to your website visitors and help you lower your bounce rate.
Simply ensure that your blog’s material is relevant to your target audience and of excellent quality.
Frequent blog entries that resonate with your audience will build trust in your business and position you as a thought leader in your sector.
Increasing the likelihood that visitors will return to your website, stay longer, and eventually become customers!
Blogs are also easy to share on social media, improving your chances of going viral and driving more visitors to your website.
Are you thinking about creating a blog to your website or restarting an old one?
Consider enlisting the assistance of a third party, such as our content marketing services. We’d love to assist you in reaching out to more customers!
11. Make navigating easier.
A difficult navigation system is one of the few things that makes website visitors flee faster.
Menu bars are one of the best web design suggestions for improving your site’s navigation.
Have a button that people can click to return to your homepage from any page, as well as an informative footer.
The menu bar on your website should ideally run horizontally across the top of each page.
It can contain links to any key pages, such as product pages, contact pages, FAQs, and even testimonials.
If your site has a lot of distinct pages, you can organize them with drop-down lists that appear when someone scrolls over one of your menu bar’s primary categories.
If you offer sportswear, for example, your menu bar might have a page dedicated to shoes, jerseys, and equipment.
However, if someone scrolls over “shoes,” a vertical list with links to pages for various brands, colors, sizes, and styles may appear.
Just make sure your menu bar doesn’t have too many selections.
Overwhelming users with too many options can have the opposite effect of what you were hoping for.
They may grow perplexed and opt to leave your website.
Having your company’s logo visible in the upper left corner of every page is a standard website habit that we strongly encourage.
The logo should be clickable and connect back to the homepage so that users can simply return there from anywhere on your site.
Because footers are often the last thing visitors see on your site, put a few vital links at the bottom of each page, such as…
…contact information, as well as buttons that lead to your social network accounts.
People will frequently browse to the bottom of a page in search of these specific items.
An example of an effective footer is seen below, which includes the firm’s logo, a condensed company description and list of services, as well as links to…
…a contact form, as well as the company’s address, phone number, and fax number…recent blog articles and the careers page, as well as a contact form and the company’s address, phone number, and fax number.
Another one of our navigation web design recommendations is to incorporate a search bar at the top of each page.
This enables users to swiftly traverse your website and locate exactly what they’re looking for.
If a visitor comes to your site with a certain objective in mind, they may be inclined to leave if they can’t discover what they’re searching for quickly.
This problem is rapidly and simply solved by using a search bar.
12. Incorporate infographics into your presentation.
Visitors to websites are often overwhelmed by large blocks of content.
So, what do you do when you need to transmit a lot of information but don’t have a lot of room to do so? This is where infographics can help!
Organizing your website’s information into clear, easy-to-read infographics may maintain your page both useful and engaging.
A compelling infographic can keep a visitor on your website for a longer period of time…
…conveying the same information as numerous pages, which may have gotten them fired.
The infographic below is an excellent example of how to present a huge amount of data without depending too heavily on words.
The visuals and text are blended in a unique and succinct manner to provide viewers with essential cancer information.
Include testimonials or reviews in your content.
Isn’t it true that you want people to trust you? The quickest approach to increase consumer trust in your business is to…
…directly on your website, include authentic, honest reviews or testimonials from prior or present clients.
Nearly 90% of online customers say they read customer reviews before making a purchase.
You don’t want potential customers to leave your site to look for reviews.
Include reviews on corresponding product pages or… to keep your visitors where you want them (on your website).
…on a distinct review page that is simple to locate and navigate.
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All of the preceding web design advice is based on best practices that are applicable to a wide range of industries.
However, every business is unique, and you’ll never know what will work best for yours unless you try it!
Things move quickly in the world of website design. Keep in mind that you should be improving and updating your site on a regular basis to keep up with changes in the field.
You should also review your website on a regular basis to ensure that it is up to date and free of problems.
It could be beneficial to have a friend or coworker review the site for you.
You should also use data-driven decision-making tools like Google Analytics to make the necessary changes to your website.
You may also look at heat maps to examine how users navigate your website and identify any sections where the layout isn’t clear or easy to understand.